Create an authentically South African track for this music video style TVC to help people aspire to discover new music through Spotify Premium when they launched in South Africa.
We created an original and multi-layered track that carried the sentiment of local Poet Koleka’s Putuma’s words and inspired the choreography of Dancer Chelsea Samuels’ moves, while tracing the diverse journey through the contrasting and harmonious styles of 7 contemporary South African music genres. Which was no easy feat!
“Unleash is a love letter to this diversity – to the movement, the music, the soul of South Africa”
TBWA Hunt Lascaris
Original Music Composition
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