Moonsport's
Sonic Identity
The Feeling Of Fomo
The central anchor to the sound of Moonsport is connecting people. We want to capture the sound of FOMO as you hear the distant roar of a stadium filled with people when you know you’ve missed an opportunity to experience the thrill of the game. To experience the feeling of anticipation you get as you walk to the stadium surrounded by the buzz of excited people. And at the game, immersed in a crowd of strangers, but feeling overwhelmingly connected to them all in those exhilarating moments as your team rises to victory and the explosion of joy when they get it.
SONIC LOGO
INSIDE THE LOGO
OUR APPROACH
These two key concepts shaped the sound design and story of our sonic language. These ideas form the foundation of how we captured the essence of Moonsport’s personality in sound.
The Rhythm of the Game
Charging toward the points, the crowd swells and roars, commentary intensifies, the rhythm of the players’ feet pound the ground… and then it all explodes into an ecstatic release of tension and the sound of victory. Moonsport’s sonic landscape is inspired by these sounds: the commentator’s escalating voice recreated in music, grooves inspired by the sounds of running, and crowd’s voices turned into risers. It moves like the ebb and flow of a game, inspired by the auditory experience of sport.
The Highs & Lows
Exploring the high contrast moments, the highs and lows of sport through sound. The dynamics between the victorious roar of the crowd and the silent anticipation so quiet that you can hear your own heartbeat. The tension and release, loud and soft, major and minor.
signature track
‘Our Moments’ is our signature track that captures the essence of Moonsport by highlighting the contrast between the highs and lows in sports and the memories shared over these moments. It’s electronic but human; light and dark, celebratory and tense. These elements build on one another in a single piece of music, taking us on a journey of hype, FOMO, tension, and celebratory release. The high dynamic shifts and the story that the music takes us through give it the flexibility to work across many moods and types of content. It symbolizes the way Moonsport connects people, uniting them in support and leaving them with shared memories that inspire.
THE MUSIC TOOLKIT
Our music toolkit is a flexible collection of chords, melodies, and samples, designed to be used by composers to create new music that fits our sonic language, keeps our unique sound consistent. This helps ensure that all our new compositions will have our distinct audio watermark, and our brand’s sound identity stays strong and recognizable.
