MOONSPORT
Sonic branding case study
SONIC LOGO
The central anchor to the sound of Moonsport, is connecting people.We wanted to capture the sound of FOMO as you hear the distant roar of a stadium filled with people, when you know you’ve missed an opportunity to experience the thrill of the
game. To experience the feeling of anticipation you get as you walk to the stadium surrounded by the buzz of excited people.
And at the game, immersed in a crowd of strangers, but feeling overwhelmingly connected to them all in those exhilarating moments as your team rises to victory and the explosion of joy when they get it.
it feels Human, Bold, Dynamic, Vibrant & Thrilling
Our sonic logo is designed to take the listener on an emotional journey through the world of sports, telling the story of how Moonsport connects people through passion and shared experiences. It guides listeners through four stages—anticipation, tension, celebration, and resolution— mirroring the emotional roller coaster of sporting events. The logo captures the essence of people coming together to share the excitement and passion of sports, bridging roaring cheers and silent hopes into a universally embraced emotion. The bold, dynamic audio elements represent the visionary mavericks behind our brand, telling immersive stories and continuously innovating in the world of sports entertainment.
