The Problem We Solve – Getting In Early

Thought Leadership piece by CEO James Matthes

We think about a project’s entire audio journey holistically, with your creative vision as the cornerstone for every decision we make along the process.

Through high-concept thinking and our collaborative approach, we work across both the Music and Sound pillars to make sure we work effectively and efficiently to deliver the best outcome for each project. Speaking music and sound can be difficult, so we focus on taking what’s in your head and making it real.
You don’t have to know exactly what it is that you’re looking for, you just have to know what you want to feel and we will handle the rest.

One of the problems we have solved is the question of when to get involved on a project. We strive to get involved as early as possible, as we consider Pressure Cooker to be a pre-production studio, rather than just post-production. Being involved early allows us to work with the entire team and problem-solve every facet of the project’s audio requirements. This approach allows us to spend budgets wisely, thus elevating the art, as opposed to fixing it ‘in post’. 

We’ve found over years of experience that there is so much value in this approach of getting involved as early on as possible. In fact, the earlier we can start to establish Music and Audio (or a ‘sonic landscape’ as we call it) to a concept, the more aligned the whole creative team is, elevating the creative and saving time down the line.

A multi-sensory piece of work, with music and audio, will more effectively evoke an emotional response. Let us add this layer to your idea, early on, to bring it to life.

Read more here about how we helped commercial Directors Jason Fialkov and Fausto Becatti during the treatment stage of their projects, and how the music influenced Seal Team Director Greig Cameron during the pre-production of this feature film.

We get behind projects we believe in and want to collaborate to create great work. We want to get in early.