Create an emotionally impactful score that complements the narrative, with two distinct musical phases: one that underscores the tragedy and tension of the piece and another that elevates the emotional resonance as the story progresses.
The piece we created begins with a serious and contemplative tone, using subtle orchestration to set a reflective mood that underscores the gravity of drinking and driving. The music builds gradually, with layered instrumentation that enhances the ad’s message, carefully balancing intensity without overshadowing the visuals. Every musical choice was crafted to bring a deep sense of empathy and urgency, reinforcing the campaign’s focus on lives affected and lives lost.
Powerful and moving, the new SAB campaign doesn’t shy away from the real consequences of drinking and driving. From gripping storytelling and raw, authentic performances to poignant cinematography and a haunting soundscape, every element reminds us of the lives lost and the stakes of every decision. This is not just an ad; it’s a call to action.
SAB
We Are Bizarre
Bioscope Films
Original Music Composition
Final Mix
Sound Design
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