Create a track with an emotional edge, that becomes the driving beat and supports the forward momentum of the story.
The key message in this TVC was about defiance and being triumphant in the end, and our music had to reflect that. We incorporated contemporary orchestral instrumentation to build with the lead character on her journey, while using music and sound to really engage the audience along the way. We referenced Swan Lake as inspiration for the emotional climax of this piece.
We also added percussive and bell-like elements to elevate an authentically South African feeling to the music.
We loved collaborating with Fausto Becatti and the team on this epic campaign.
“The end product from director Fausto Becatti and Bioscope Films is superb by any standards and exceptional given the constraints we were working under.”
– Ogilvy
Volkswagen South Africa
Ogilvy
Original Music Composition
Music Supervision
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