The client requested music and audio that would support a quirky, slightly mysterious tone for Punk’s quest to complete his figurine collection. The music needed to be playful but not overly dark or “Tim Burton” in style, serving as a key storytelling element that guides the audience through his obsessive search. The music also needed to avoid completely traditional orchestration such as string or horn sections.
Sound design and foley were used to build out Punk’s world, with real Thai voices and ambiences grounding the setting in authenticity. We also incorporated a subtle nod to the Thai comedy sound design style often heard in humorous advertising – a cartoon-like exaggeration of moments – but kept it restrained to support the brand’s tone. The overall direction aimed to balance humor, mystery, and relatability, enhancing the theme of incompleteness that runs through the narrative.
We began with Kaitlyn heading up a music search from our catalogue. She took the brief and put together a 14-track playlist with the help of one or two teammates. The tracks included some mysterious, some quirky, and some real wildcard pieces that we felt would steer the spot in a few different directions based on where the director wanted the story to go, and the fact that we had stems to play with meant that we could offer so much more. The final chosen track was one of the wildcards (Killer Clowns by our own Jordan Sterling) that had us quite excited in the music search – it had a few elements that were outside of the brief, but it had the right energy and playful mysteriousness that suited the story perfectly. We were able to move and remove elements with the use of the stems to fit it all together perfectly.
“Even the DOP said how great it is to have music from the get go and understand how its going to work with your shots” – Pete Pohorsky (Plank Films)
“Thanks so much to you and your team too. It has been a seamless process, and the music is amazing!! It works incredibly well.” – Di Cole (Joe Public
Original Music Composition
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