Create a moving and iconic theme for the TVC with a sonic identifying motif to be used across the entire three part campaign.
We supplied the Client with multiple options of themes to see which encapsulated both the child-like curiosity and the iconic reliability of the brand.
Working with the creatives, we ended up with a classically inspired cinematic score using bell-like instruments to underpin the child-like curiosity of the protagonist once we had settled on the theme.
Sanlam Life Insurance
Original Music Composition Music Supervision
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